Covid-19 has changed a lot of things about the world in a very short amount of time. It has completely transformed the way that we interact with others, work, travel, and do just about every daily activity.
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All eyes are on TikTok; from users who can’t get enough of its content to the US companies making a bid for acquisition — and brands are waking up to the potential.
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Adjusting to any new environment is hard at the best of times, but back in March many of us had to come to grips with a new type of office: our homes.
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While nobody can predict what a post-coronavirus reality would look like, one thing is certain for marketers: digital channels are more important than ever.
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The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.
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The on-again-off-again romance between Silicon Valley and Washington, DC is starting to look a lot like a Hollywood production. And just like any other franchise worth it's salt, it's all about the sequel.
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